WhiteCaps Marketing

About Us

Diagnostic Profile


A complete diagnostic of your business including primary and secondary customer targets along with their psychographic profile….

Most advertisers have been sold on “Numbers” only, and never realize a media’s audience may be in the proper age demographic, but fails to meet the other key elements of the psychographic profile. A business may spend thousands of dollars on their top media choice, only to see poor results.

WHITECAPS MARKETING will not only review the audience delivery of each potential media partner, but make sure their audience profile meets the proper criteria.

The Message


Work with, and if necessary, help write all commercials, or design all print and TV production, to ensure the message matches the audience it will be delivered to.

It makes sense that the message relate to the audience it’s directed to. Each media has its own unique audience and if they are on the media plan, the commercial message needs to relate to their audience. One message does not necessarily work for all media. 

In so many cases you hear the same commercial, or see the same ad on all the media partners in a plan. WHITECAPS MARKETING will make sure the message matches each media partner’s audience in the plan.

The Media Plan


WHITECAPS MARKETING will design a complete media plan to show the proposed performance of each potential media partner towards meeting the overall goals of the marketing plan before ANY dollars are invested.

WHITECAPS MARKETING will negotiate all rates and schedules for every program and review, in advance, with the client. So often, advertisers don’t have a chance to see a media plan and the exact audience that plan should deliver for their investment with each media partner in the plan

Graphic & Web Design


We offer a complete line of creative communications products for print, web and prepress production.

Design services can be considered an investment that will shape the future of an organization. We guarantee to exceed the expectations of our clients, to inspire the creative process, and to deliver superior results.

It is important that the company’s corporate image:

  • Be simple, yet notable;
  • Be clean, crisp and effective;
  • Reproduce well in newspaper advertisements and brochures; and
  • Be clearly visible and appealing.

Here is a list of our services:

  • Logos
  • Stationery Packages
  • Business Cards
  • Brochures
  • Newsletters
  • Tradeshow Pieces
  • Product Packaging
  • Promotional Items
  • Prepress
  • Advertisements
  • Web Design
  • Adobe Software Training

Ask about speaking to a designer regarding your needs and we will provide you with an estimate of the costs involved.


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Hire Us and See Positive Results

We believe that a business with a great marketing team can make an impact on the world. Take the first step and contact us and together, we can reach your company's goals.

WhiteCaps Marketing

(613) 240-7585


Monday - Friday: 9am - 5pm

Saturday - Sunday: Closed