Diagnostic Profile

A complete diagnostic of your business including primary and secondary customer targets along with their psychographic profile….

Most advertisers have been sold on “Numbers” only, and never realize a media’s audience may be in the proper age demographic, but fails to meet the other key elements of the psychographic profile. A business may spend thousands of dollars on their top media choice, only to see poor results.

WHITECAPS MARKETING will not only review the audience delivery of each potential media partner, but make sure their audience profile meets the proper criteria.