The Message

Work with, and if necessary, help write all commercials, or design all print and TV production, to ensure the message matches the audience it will be delivered to.

It makes sense that the message relate to the audience it’s directed to. Each media has its own unique audience and if they are on the media plan, the commercial message needs to relate to their audience. One message does not necessarily work for all media.

In so many cases you hear the same commercial, or see the same ad on all the media partners in a plan. WHITECAPS MARKETING will make sure the message matches each media partner’s audience in the plan.