Monitoring the Plan

Complete on-going analysis of all advertising programs to ensure you, the client, are receiving what you invested in.

The program has been placed and the schedules are running only to find out that some changes, in some of the media partners audience, has now shifted…thus, not delivering what was first purchased.

WHITECAPS MARKETING will do on-going checks to protect the investment, and negotiate compensation for schedules that fall short of the expected delivery. Reports will then be sent to our client to keep them informed of the changes to the program and why.